UEFA #EqualGame

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After a year in development and production, Shoot the Company will be settling down with a celebratory cuppa in front of the UEFA Champions League coverage this evening to watch the first broadcast of our 30″ TV Ad. Featuring grassroots and elite players from across Europe, we have worked very closely with UEFA to develop the documentary-style creative approach which best communicates the #EqualGame message of inclusion, authenticity and openness and brings all levels of the European football community closer together. Our level is less ‘stylish Pogba dab’ and more in line with walking footballer Eddie Thomas from Wales.

Click here to see the UEFA #EqualGame 60″ film

Dove – Environmental Defence

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Shoot the Company’s most recent collaboration with the Dove team went live in India and China last month, explaining the benefits for hair of using Dove Environmental Defence shampoo in pollution intense cities. Featuring laboratory-proven experiments to simply illustrate that up to 100% of pollution damage can be reversed, we had a fun few days on set with our real Dove women, Samantha and Ana, who took to being on camera for the first time like total pro’s.

Click here to see Dove India film

UEFA #EqualGame

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We are proud to have produced the new UEFA #EqualGame film, which was launched in Monaco. Featuring Cristiano Ronaldo, Lionel Messi, Paul Pogba and Ada Hegerberg, #EqualGame promotes diversity, inclusion and accessibility in football. The film will debut next month and was presented by UEFA President Aleksander Čeferin, Paul Pogba and Merthyr Town FC walking footballer Eddie Thomas. The highlight of the day was Eddie presenting The President with a Merthyr Town FC tie, we look forward to seeing him wear it soon.


FIFA Interactive World Cup TM

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Shoot the Company will be focussing on formations as we join 32 finalists from around the world in London this week, all competing to be crowned champion of the FIFA Interactive World Cup 2017™. The Grand Final is the culmination of a tournament that has seen a staggering 7 million gamers enter the competition, all battling for a first prize of $200,000 USD. Tensions are running high as excitement builds ahead of the big kick-off on Wednesday and our Promo film for the Grand Final should put you in the mood for an exciting 3 days of hotly contested console competition here in London.

Click here to watch our FIFA Interactive World Cup™ 2017 Promo

Reed Education

What they dont tell NQTs at university

After the success of our last tranche of films for Reed Education in May, Shoot the Company are very excited to be heading back into the studio next week with Progressive Content, to interview a new set of inspirational teachers and consultants, who will be providing a whole range of advice and real-world stories from the world of education. I once spent an entire French lesson shut in the book cupboard making animal noises and my teacher simply ignored me, so in our minds, anyone who is willing to deal so calmly with that level of idiocy deserves a medal. Je suis désolé Docteur Moore.

Click here to find out what they don’t tell NQTs at University

FIFA Confederations Cup, Russia 2017 TM


Here’s Ian hard at work, shooting the FIFA Confederations Cup™ Final between Chile and Germany in St.Petersburg last Sunday evening. Shoot the Company spent a fascinating two weeks getting to know this vast country, travelling between Moscow, Sochi, Kazan and The Venice of the North to help cover the tournament, which is traditionally used as a warm-up to the FIFA World Cup™ the following year. Congratulations Germany, another trophy to add to the bulging cabinet at the DFB.