Thank you Russia!

From Yuri Gazinsky’s opening goal for the hosts in their 5-0 demolition of Saudia Arabia to France’s thrilling victory over Croatia on Sunday in Moscow, it has certainly been a World Cup to remember. The greatest tournament ever? Some think so and the debate will rage on until 2022. For Shoot the Company it has been an honour and a privilege to be in Russia for the past six weeks shooting the 2018 FIFA World Cup Official Film. Our crews have captured some incredible images; now for the exciting part of telling the story all over again from a new perspective.

2018 FIFA World Cup Russia

Shoot the Company are delighted to have been chosen by FIFA as the production partner for the Official Film of the 2018 FIFA World Cup Russia and the first of our fours crews landed in Moscow this week to begin shooting. As well as the Official Film we will also be producing additional documentary programming and online content throughout the tournament so forgive us if we are a little football obsessed over the coming months. Our favourite FIFA World Cup Official Films from the past are 1982 and 1986 and whilst we won’t have Zico, Maradona or Tardelli in ours, we will have a whole new generation of players and teams making history. Only 13 days to the big kick off!


As Liverpool and Real Madrid prepare for a potentially classic UEFA Champions League Final in Kiev tomorrow night, there is another football story thriving in Ukraine which is having a significant effect on the wider society. Shoot the Company travelled to Ivano-Frakivsk to meet former human-rights lawyer Oleksandr Fomichov, who runs the League of Tolerance charity which uses football to promote inclusion and to teach people about shared values with the aim of improving the lives of the community around him. With all eyes on Ukraine this weekend, there’s no better time to get the unifying message of League of Tolerance to the wider world.

Click here to see the film

This Is Me

Shoot the Company have teamed up with businesses across the north-west of the UK to launch ‘This is Me’ in the region, the first time the mental health awareness campaign has launched outside the capital. Manchester Airports Group, PWC, Sellafield, Barclays and United Utilities, along with football clubs and charities, have all collaborated to demonstrate to their employees that it is important to be open about mental health and to end the stigma of talking about it in the workplace. 1 in 4 people in the UK experience a mental health problem each year and by 2030 the estimated cost of staff mental health related issues is set to rise to ¬£32.7 billion. Get talking people!

Click here to see This Is Me

Betfair and FC Barcelona

Whisper it quietly (Is there any other way of whispering?) but FC Barcelona, BetFair and Shoot the Company joined forces recently to surprise some super-fans by inviting them to a virtual training day at the training ground. Philippe Coutinho, Andres Iniesta, Ivan Rakitic and Marc-Andre ter Stegen were all on hand to help fool the fans, who thought they were only there to help test some new VR technology. With Barca claiming their 25th La Liga title this season these fans don’t really need VR to simulate success. Try supporting Southampton – pass the goggles!

Click here to see the film

#EQUALGAME – Holland

What a pleasure to spend a few days in the Netherlands filming with larger-than-life character Jules Rasoelbaks and FC Dordrecht for our latest documentary in UEFA’s EqualGame campaign. After several spells in prison (Spoiler alert!) Jules’s story of redemption is a remarkable tale of an individual getting their life back on track through the power of faith and football and how he and FC Dordrecht are now inspiring young people headed down a similar path of crime to reintegrate into society.

Click here to see Jules’s story