Some amazing online viewing stats from Lipton’s #BEAMAKER campaign that we produced in 2016. The campaign went live last November and so far has accumulated 85 million views, 3.8 million of those within the first 10 days of launch. The view-through rate on You Tube is 27.7% which is the highest percentage of any global Unilever campaign with a viewability figure of 91% versus an industry standard of 66%. Right, think I need a nice cup of Lipton tea and a sit-down after all those figures.
