UEFA #EqualGame

dab 1

After a year in development and production, Shoot the Company will be settling down with a celebratory cuppa in front of the UEFA Champions League coverage this evening to watch the first broadcast of our 30″ TV Ad. Featuring grassroots and elite players from across Europe, we have worked very closely with UEFA to develop the documentary-style creative approach which best communicates the #EqualGame message of inclusion, authenticity and openness and brings all levels of the European football community closer together. Our level is less ‘stylish Pogba dab’ and more in line with walking footballer Eddie Thomas from Wales.

Click here to see the UEFA #EqualGame 60″¬†film


Accessibility is important to us. If you have any feedback on how we can improve our accessibility we would love to hear from you.


We collect anonymous statistics and improve your user experience.

Read our Privacy Policy