After a year in development and production, Shoot the Company will be settling down with a celebratory cuppa in front of the UEFA Champions League coverage this evening to watch the first broadcast of our 30″ TV Ad. Featuring grassroots and elite players from across Europe, we have worked very closely with UEFA to develop the documentary-style creative approach which best communicates the #EqualGame message of inclusion, authenticity and openness and brings all levels of the European football community closer together. Our level is less ‘stylish Pogba dab’ and more in line with walking footballer Eddie Thomas from Wales.
