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THE NEW NORMAL CHARITY A RACE TO NOWHERE

In Summer 2021, 10 teams made up of 10 cyclists took on the challenge of riding 10,000km throughout the month of August in A Race to Nowhere for The New Normal Charity.

To support The New Normal charity we made a video from a collection of self-shot footage of the riders who took part in the event, showing the highs and lows of achieving their riding distance goals. We were delighted to support such an important charity which gives support to young people.

TNN charity offers peer to peer support, helping people through life’s difficult moments. Founder of TNN Benjamin May said:
“Working with Shoot the Company was a great experience. From the first moment, they asked to take on the project they worked relentlessly to make sure the final edit showed our event in a deserving way. They were brilliant and I can’t wait to see what they come up with for us this year!”

A Race to Nowhere 2021

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