June 2022 marks 50 years of UK Pride and we were excited when our client Buyagift approached us to produce a campaign celebrating Pride.

The campaign is called #NotJustAMonth and aims to keep LGBTQ+ rights at the forefront all year round not just during the dedicated month of Pride. Buyagift are listening and learning from their LGBTQ+ customers as they aim to create an inclusive experience for all.

To launch the campaign, we created a scripted piece set to archive footage from 50 years of Pride. The script was voiced by the campaign’s influencer, the fabulous Helen Scott. We’re looking forward to working with Buyagift as this campaign develops.