Canelo Reels
Shoot the Company have entered into a production partnership with DAZN, the global OTT Video Streaming Service, to produce content and manage footage for the platform based around their vast boxing archive.
DAZN
Saul ‘Canelo’ Alvarez is the biggest name in boxing. A Mexican legend, Alvarez has been fighting professionally since the age of 15. A multi-weight World Champion, he is considered the to be one of the greatest pound-for-pound fighters in history.
These four short films reveal the man behind the myth, explore his humble beginnings and how he rose to the very top of the world’s toughest sport.
Collaborating with the DAZN Editorial team, both in the US and the UK, we oversaw the full delivery of the final product. We provided a complete online service from Audio Mix to Finishing Grade for the four films.
Running parallel with this project, we also undertook the complete management of DAZN’s Canelo Archive. In just under two months, we completely re-organised over three years of filming into a manageable asset that has allowed DAZN to fully explore and utilise this remarkable resource. This will provide huge organisational advantages for future editorial and archive purposes.
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