The campaign was to promote the launch of the Allbirds Tree Flyer running shoe and features Lindsay in the role of “The Unexpected Athlete”. The hero film is a 60” promo for social media. “Unexpected” is at the heart of the creative from the music composition through to the art direction. Lindsay’s performance is first class as she goes from ‘mathlete to athlete’. With humorous references to her previous work and plenty of hidden gems for Lindsay’s fans, the campaign demonstrates clever brand storytelling and is one that we’re proud of.