Big Mac Bacon
Shoot the Company produced the films for one of McDonald’s most successful ever social media campaigns for the release of Big Mac with Bacon.
It was a pleasure for the team to film with the Jamie and Harry Redkapp, rigging their car to capture their arguments and insults as they drove to pick up a Big Mac from their local McDonald’s Drive Thru. The films went viral across social platforms and media outlets as the nation were gripped by the debate and the campaign won lots of awards.
The Drum PR Awards 2019 – Best FMCG Campaign
UK Social Media Awards 2019 – Best social influencer campaign
PRCA National Awards 2019 – Digital and New Media
CIPR Excellence Awards 2019 – Best use of content
Within 24 hours, the video hit 2 million views organically and became McDonald’s UK most successful piece of content
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