With such a distinctive look and feel, maintaining consistency in our footage with different crews across a variety of countries was never going to be easy. Throw in the ever-narrowing windows of filming opportunities in the shifting schedules of elite football players before they headed off for end of season holidays or national duty…you’ve got a tricky puzzle on your hands. But a genuinely good cause can go a very long way. Thanks to the buy in of clubs and national associations, along with eager players, and of course a highly reactive production team, we produced a campaign film to be proud of that we hope will help make some positive change in football.