How To Make Great Video Content
– One Day Training Course

Shoot the Company TRAINING COURSE

Does your role increasingly involve making video but you find it hard to navigate through creative treatments, budgets and schedules?

Shoot the Company’s Video Training course is created and run by people who make videos all day every day to help steer you through content creation from start to finish. We will show how to create great videos that fit your comms & marketing strategy, maximise your budget, capture your story and engage your audiences.

The course will include:

-Understanding how to create a content plan and where individual videos fit
-How to choose the type of video to make
-How to create a briefing document
-How to estimate a budget
-How to make a production plan from beginning to final delivery
-How to schedule a filming day
-How to react to unforeseen changes
-How to enjoy the process!

Shoot the Company has 17 years of experience in the corporate and brand video space. Making films for the biggest companies, sports and international organisations. We are applying all our learning, experience and practice into a day course to equip you to make the best videos you can make.

Our philosophy is that making a video should be an enjoyable process that creates content that you are proud of and can’t wait to share to as wide an audience as possible. We will show you how to do that.The day will be comprised of four sections:1 What type of video works best for different messages2 Understanding the purpose of your video and how to engage your audiences3 Technical aspects of filming and editing4 How to write a video briefing document, create a budget and schedule a filming dayYou will have the opportunity to work closely with others in similar roles to yours, learn the language to brief companies, think creatively about your own campaigns and understand how video can work best. We will discuss what makes an engaging video at the right duration, how to maximise creative potential and how to cost up a production giving you the tools to make an informed decisions. We will run discussions and answer all questions in our face to face training so you leave ready to make superb content both in house and with external agencies.

Transform you video outputYour two trainers have worked together for 15 years.

Henry worked at the BBC on factual programmes before setting up Shoot the Company in 2006 to bring unscripted filmmaking to corporate clients. Shoot the Company have become an award winning production agency working with clients across many sectors, specialising in creating honest, engaging and intelligent content that engages and educates viewers.

Sam first started in broadcast as a sound recordist working across all major channels, he was soon producing TV commercials and YouTube ads  with his wife, his fledgling company was then acquired by now global agency Jellyfish. He then set up his own business again, Mascot Films, making videos with organisations, working as a photographer, and more recently producing documentaries and podcasts.

Either join a training day at Shoot the Company’s offices in Shoreditch, London or have a bespoke session at your office.

10am – 4pm including lunch



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