When we were approached by UEFA to create a film to promote their latest sustainability initiative, everyone at Shoot the Company was very excited to be involved. Aligning closely with our own environmental values, it’s the little steps (quite literally) that can make all the difference.
‘Cleaner Air, Better Game’ is built on a very interesting creative concept that involves a variety of visual elements. Hand drawn animated graphics support a plethora of self-shot and archive materials, collaging together in a contemporary vibe with a clear message. The vibrant sound design also packs a real punch.
We are very proud to help launch this campaign and we hope it gives everyone that little push to help breathe life back into football.